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Motorists &


Covering all of Shropshire, offering accredited advanced driving and riding tuition

Established for over 40 years, SAMM offers DVSA approved driving and riding courses, skilfully delivered by our team of 50 + Observers, all of them Advanced Drivers and Riders and holders of the coveted ‘Institute of the Motor Industry’ accreditation.

Discover who we are

The Benefits of becoming a Member

Becoming a member of SAMM & IAM RoadSmart is a great way to improve your driving and riding skills, increase your safety and enjoyment on the road, and become part of a community of like-minded individuals who are passionate about road safety.

Here are just some of the benefits…

Discover the Benefits
IAM members helping eachother to change a motorbike tire just off the side of a road

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Our Events

Latest Events

Look here to find details of upcoming social events, group activities and workshops

Sep 28, 2024 8:00 PM

multi-date event



Advanced Taster rides, in Association with Biker Down (™) Shropshire

21 Saint Michael's Street,Shrewsbury,SY1 2EY

Mar 30, 2024 2:30 PM

multi-date event



National Observer Training (Meeting)

Hollinswood Road,Telford,TF2 9TW

Aug 13, 2023 3:00 PM

multi-date event



SAMM All -Members Group Ride

Robert Jones Way, Battlefield, SY4 3EQ

Discover IAM RoadSmart Courses


IAM RoadSmart offer a range of different courses to suit drivers & riders

IAM RoadSmart offers courses in advanced driving, advanced riding, fleet management, and driver and rider assessments. We also provide specialised courses for young drivers, mature drivers, and those who want to improve their eco-driving skills.

Discover the IAM Courses

Feel free to get in touch

Get in touch to discover more about Membership or to Book a Free Taster session

Not sure if advanced driving or riding is for you? Why not ‘try before you buy’ by booking a FREE Taster session here…

Contact us

See Our Latest News

Latest News

Look here to find details of upcoming social events, group activities and workshops